Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Denote introduces an AI-powered platform that helps marketers, growth teams, and agencies build a Winning Ad Workflow. Teams ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Brands and creators face a new era where advertising must be evidence-based, transparent, and accountable, as deinfluencers ...

WPP has retained its position as the most creatively awarded group in global marketing as The Drum’s annual World Creative Rankings – the industry’s most comprehensive creative rankings that benchmark ...

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions. This renowned list highlights the top creative ...

In a digital – first world, print advertising found a steady footing in 2025. Brands across categories used newspapers to experiment with format and visual story-telling, proving that print still has ...

He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and Microsoft flock to his ...