Axair set some bold targets, so needed an agency that was up to the task of finding novel, creative marketing ideas in a ...

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

What is really exciting about this week’s advances in AI is that I think that generative AI is good enough, right now, to make you much more creative. And that weirdness is a benefit in idea ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

From devising internal campaigns to engage employees and share important company news to promoting events externally and setting up media interviews for C-suite leaders, many of the projects comms ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

In this increasingly AI-driven era, creative and media teams will probably need to employ the technology to up their game on analyzing their creative assets and A/B testing — or someone else will ...

No matter what department or role they’re in, every employee should be given opportunities to voice their own ideas and provide input on campaign strategy in a collaborative manner. However, some ...

For much of advertising history the chief executive of a network agency has been described primarily as the person ...