Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel CEO Julie Masino described feeling as though she was "fired by America" in an interview last week following the backlash over the restaurant's controversial remodeling design. Masino ...

Cracker Barrel's CEO said the chain is working to rebuild customer trust after its logo controversy earlier this year marked a quarter of declining sales. During its quarterly financial results call ...

Cracker Barrel CEO Julie Masino described feeling as though she was “fired by America” in an interview last week following the backlash over the restaurant’s controversial remodeling design. Masino ...