Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

What’s the difference between tinted moisturizer and foundation? Do I need concealer? Is bronzer mandatory? We’ve answered ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...

Add Yahoo as a preferred source to see more of our stories on Google. Men are increasingly looking for quick fixes for their faces with low recovery time. Antonio Terron/folio-id.com For anyone who’s ...

When you first think of makeup, men might not typically come to mind. However, there’s a new brand line that’s trying to change the narrative when it comes to the “new norm” for makeup. NuNorm, a ...

(Bloomberg Businessweek) -- In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from ...

As men become more comfortable with the idea of using skin care, an increasing number of marketers are introducing them to makeup. Only, they don’t call it “makeup,” and many believe cyberspace is the ...

What’s the difference between the best beauty products for men and your everyday grooming gear? It may seem like a question of semantics, but I’d like to pose a meaningful distinction. If you want to ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. For anyone who’s met him IRL, it will come as zero ...