In an era where digital privacy concerns are reshaping the advertising landscape, highfivve, a spin-off of gutefrage.net GmbH, one of the largest German publishers, has unveiled compelling evidence of ...

Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media buying strategies. Cookies offered precision and scale in ad tech, and their ...

Carol is the CMO at Exclaimer, an email signature platform. She is a senior leader with over 15 years’ experience in the technology space. As the digital advertising landscape faces a huge shift with ...

While the long-term implications of Google halting its plan to deprecate third-party cookies are unclear, publishers should still prepare for all outcomes. Addressability remains an issue that the ...

If you remember Y2K, you’ll recall the apocalypse that wasn’t. This was during the dot.com bubble of the late ’90s and build up to the year 2000. This impending “digital apocalypse” was brought on by ...

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new ...

After much delay, the inevitable has finally happened. At the start of 2024, Google officially rolled out third-party cookie deprecation for 1% of its users globally. As we adjust to this new normal, ...

The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape. PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc ...

Google kicked off the 2024 Interactive Advertising Bureau (IAB) NewFronts with a presentation on Monday focused on making unified video ads across CTV and YouTube available to buyers through its ...

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by ...