The opponent process theory suggests that the way humans perceive colors is controlled by three opposing systems. We need four unique colors to characterize perception of color: blue, yellow, red, and ...

Who knew gray is not my color? Apparently, color theory experts did. Everyone has a go-to outfit in their supposed power shade in their closet, and while I wasn't wrong about mine, having my colors ...

The science and art of color theory is divided by a wheel or chart into three main categories: primary, secondary and tertiary. Color is something we perceive through a combination of wavelengths ...

This hack helps you find the most flattering hair hue for you. Color theory is one of the most useful tools in art and design, and you might have even used it when applying makeup—like bringing out ...

A woman has sparked a viral debate with her perspective on the color pink. Kirsten Fradsham (@kirstte.nn), 28, called on social media users to explain why red becomes pink instead of light red. Her ...

There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust ...