Colonel Sanders reportedly hated KFC's gravy after selling the company, calling it "horrible" and comparing it to wallpaper ...

One of KFC's most popular side dishes was reportedly disliked by Colonel Sanders so much that he made disparaging comments, ...

A fast food restaurant's silly mascot may seem insignificant, but when a customer sees it, it can trigger emotions, memories, and even the impulse to go eat there. It's something that a passerby can ...

Kentucky Fried Chicken's Colonel Sanders was so tied to his iconic white suit that he was laid to rest wearing the outfit that defined his public image.

For a QSR brand, one of the most vital but tricky tasks is communicating value without feeling generic. Every brand wants you to know its deals are a great value, but to cut through and stay memorable ...