EAST AURORA. N.Y. (WIVB) — A new toy is teaching children how to code. The Fisher-Price toy called the “Code-a-Pillar” was actually developed right here in Western New York it’s headquarters in East ...

When experts advised we have to start children coding at an earlier age, Fisher Price took them seriously. Really seriously. The Code-A-Pillar is a toy for toddlers that will teach them – eventually – ...

The East Aurora-based toy company tapped its designers, electrical engineers and "tech geeks" for Code-a-Pillar, the first toy in its new Think & Learn line. Fisher-Price was seeking to re-enter ...

Three engaged 3- and 4-year-olds sit on the bright world-map rug in UB’s Fisher-Price-endowed Early Childhood Research Center (ECRC), cheerfully playing with “Rapunzel,” a friendly, movable, toy ...

Knowing the importance of STEM in education and having a husband who is a programmer, I have been eager to start my twin preschool boys learn coding concepts, but I assumed they were too young to ...

Fisher-Price is looking to break back into the pre-school learning segment this year, beginning with the new Think & Learn Code-a-Pillar. It's a small, plastic caterpillar designed to teach children ...

This article was updated on Jan. 6, 2015, at 1:08 p.m. ET. Bill Gates was 13 when he started to code. Elon Musk was 12 and Mark Zuckerberg was 10. Compared to today’s growing crop of software-savvy ...

Fisher-Price unveiled a new caterpillar toy robot at CES 2016 that aims to teach kids the basics of coding. Deemed Code-a-Pillar, the device teaches children between ages 3 and 8 how to problem solve ...

My 2-year-old son has officially entered the “I can do it myself” phase, which would be fine if he actually could do half of the things he thinks he can. My kitchen is perpetually covered in yogurt.