Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...
*The Coca-Cola Company is furthering its love of music to align with Universal Music Group for the launch of a new record label, real thing records. The “genre-agnostic” label’s focus will center on ...
Coca-Cola has revealed it worked with Los Angeles-based AI studio Secret Level on a generative AI advert for the festive season. The company trialled AI for its 2024 ad, which was met with criticism ...