Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Roblox's latest collaboration is quite different from the previous ones, and fans have some interesting stuff to look forward to. In the past few months, we have witnessed a range of collaborations ...

Chipotle’s fan-favorite Boorito deal is returning just in time to celebrate Halloween — and there are two ways to score freebies and deals. To pay tribute to Boorito’s 21st anniversary in 2021, the ...

Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

(RTTNews) - Chipotle Mexican Grill, Inc. is opening a virtual location on online game platform Roblox to celebrate the 21st year of Boorito, a fan favorite Halloween event. With the Chipotle Boorito ...

UPDATE: A day into Chipotle's contest on Roblox, users had trouble accessing the Roblox platform, Chipotle tweeted Friday. Roblox said at 6:36 p.m. ET Friday that it was making progress on the outage.

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

It hasn't been a good weekend for Roblox players. The Verge notes that the gaming platform has been down since 7PM Eastern on October 28th (nearly two days as of this writing), with no resolution in ...

A leading game is experiencing an outage affecting users all weekend long. While some blamed a popular restaurant chain, the gaming company has said that is not the case. What Happened: Roblox, a game ...