This post was conceived by and co-written with Catherine Arrandale, Rose-Hulman class of 2026. Perhaps one of the most memorable commercials from the 2024 Super Bowl featured Chris Pratt and his ...

In an era where entertainment and advertising blend seamlessly across social platforms, TRNDY Social has emerged as the quiet engine driving some of the most recognizable celebrity campaigns online.

Americans cannot agree on whether celebrity appearances in Super Bowl commercials justify the astronomical costs brands pay to secure star power, according to new Harris Poll research examining how ...

If you've been seeing way more stars on your TV recently, but not in actual shows, you're not alone. By now, you’ve certainly seen it — Courteney Cox and Lisa Kudrow for Royal Kingdom, Jennifer ...

In the United States, where there is a similar penchant for star-gazing, an estimated one-in-six advertisements uses a celebrity. Advertising industry veteran, Royce Yuen, who has done a doctoral ...

Welcome back to the Celebrity Bowl, 2026 edition, starring Adrien Brody, Emma Stone, Serena Williams, George Clooney, and others, across ads for brands like TurboTax, Squarespace, Ro, and Grubhub… and ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement Ranker for 2026 — ranking the most engaging celebrities in Super Bowl LX ads, using real-time ...

An overwhelming majority of surveyed Americans age 21-plus were not positively or negatively influenced by celebrity endorsements, though nearly half of gamblers said celebrities make brands seem less ...

Television advertisers leaned more heavily on celebrity power during the Indian Premier League's 19th edition, with celebrity-endorsed commercials registering a 34% increase in ad volumes compared ...