GEICO's iconic character was back on screens for his 20-year anniversary in late 2023, and what better time to make a return than during the NFL playoffs. A new GEICO ad showed a self-aware caveman ...
LIKE the original Cro-Magnons, the “cavemen” in Geico’s car insurance ads have evolved slowly – into pop icons. It began in 2004 with 15-second spot. A TV announcer bellowed, “It’s so easy to use ...
We can’t seem to get over our obsession with the caveman, who has appeared on screen since at least 1912. In fact, anthropologist Judith Berman has written that a new caveman character has been ...
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