Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...

While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more ...

Walmart has tested the waters in a return to direct-mailed physical product catalogs. Should it continue with this experiment ...

At the brand’s New York flagship, Nordstrom has carved out a two-story section designed to carry mostly small giftable items ...

The department store will host more than 1,500 events this year and will also have Santa Claus at all of its locations for ...