B2B marketers are often met with the same sentiment: “No one knows what you do.” This highly specialized industry is a black box to many Americans—and because the linear TV model has typically lent ...

CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. Throw in B2B’s long sales cycle, the measurement nuances that come with it ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream ...

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...

UPDATE: April 30, 2021: Magnite today closed its SpotX acquisition for a purchase price of approximately $1.14 billion. The combined company’s clients will include A+E Networks, AMC Networks, Crackle, ...

Advertisers are flooding Connected TV with dollars, but a new industry report suggests they're flying blind. The missing ...

PALO ALTO, Calif.— The size and reach of CTV advertising continues to grow, with Pixalate reporting that the global open programmatic CTV ad spend hit $3.2 billion in Q1 2023 and that 98% of ...

Scale has always been an important factor for B2B advertisers. Whenever a new channel or targeting technique emerges that B2C advertisers are warming up to, B2B advertisers—particularly those that are ...

NEW YORK—New data from Vivvix shows that connected TV advertising passed an important milestone in June, with the total CTV ad spend reaching $1 billion in a month for the first time. The ad ...

Connected TV (CTV) advertising revenues will continue to soar in 2022 -- up 33% over the year before to $18.9 billion, says eMarketer. Comparable numbers from Standard Media Index in conjunction with ...