One Big Ten school just became even more enticing for future athletic prospects. The UCLA Bruins athletic department announced its partnership with NIL agency Article 41 Tuesday.

With two consecutive national titles and a blissful start to 2025, the Big Ten has earned the right to flex. But now, the moment’s over.

Only six Big Ten starting quarterbacks remain in place from last year: Allar at Penn State, Luke Altmyer at Illinois, Aidan Chiles at Michigan State, Dylan Raiola at Nebraska, Athan Kaliakmanis at ...