Add Yahoo as a preferred source to see more of our stories on Google. Photography by Rachel Pickus Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 ...

I grew up getting back scratches from my mom, but I never paid for one until I visited the Scratcher Girls at the Yellow Green Farmers Market in Hollywood. The big picture: The family-owned business ...

Do you remember the serenity and comfort you felt as a child when your mother scratched your back until your consciousness waned away? Well, a Hollywood-based family found a way to monetize that ...

Move over, massages. There’s a new self-care routine in town, and if anyone needs it, it’s Deco’s Alex Miranda. He threw out his back throwing back margaritas for Cinco de Mayo. Doctors said it’ll ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

Seeking contestants for a reality competition series centered around confidence, intuition, human connection, and the art of Scratch Therapy called "Who’s Scratching Your Back?" Contestants are ...