In my previous article, I mentioned that digital commerce has become one of the key elements of a competitive strategy for many B2B companies. To achieve (or maintain) leadership, such companies need ...
In today’s digital age, the world of B2B is experiencing a significant shift, transforming how businesses operate and grow. The traditional way of conducting business is fundamentally changing, ...
The IDV firm has partnered with fintech Two to integrate digital identity verification directly into transactions between business buyers and sellers.
SEATTLE--(BUSINESS WIRE)--Banzai International, Inc. (“Banzai” or the “Company”), a leading marketing technology company that provides data-driven marketing and sales solutions, announced today the ...
Modern’s latest guide carves out 7 distinct areas of B2B digital advertising that will help you cut through the noise and define advertising across key ad platforms. B2B digital ad spend is growing, ...
The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...
According to a report by market research firm Research & Markets, global B2B e-commerce sales will reach $9.2 trillion in 2023 and balloon to $33.3 trillion by 2030. If self-reported purchase habits ...
Are you ready for the future? This whitepaper, sponsored by FunnelFuel, is your essential guide to dominating B2B digital advertising in a privacy-first world. Packed with expert insights from leaders ...
How B2B Marketers Can Create Human-Like Interactions in a Digital World | Marketing Smarts Live Show
This episode of the Marketing Smarts Live Show delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into ...
In today’s fast-paced business environment, optimizing transactions between businesses is crucial for maintaining efficiency and profitability. One significant way to achieve this is through the ...
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Digital marketing for the B2B sector has been moving from the experimental stage to a ...
In today’s fast-paced business environment, optimizing transactions between businesses is crucial for maintaining efficiency and profitability. One significant way to achieve this is through the ...
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