Time to move beyond billboards: Australia’s tourism strategy needs to embrace the personal

In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...
Campaign Asia

Tourism Australia congratulates England in Women’s World Cup ad

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...
Yahoo

Robert Irwin on Being the New Face of Australia, His ‘DWTS’ Debut and That Viral Underwear Ad

In his global campaign with Tourism Australia, the wildlife conservationist and media personality is sharing his deep love of home by inviting American travelers to “Come and say G’day.” After all, a ...
TravelPulse on MSN

Tourism Australia VP Talks Second Chapter of ‘Come and Say G’day’ Campaign

Chris Allison, Vice President, The Americas and New Zealand, explains how Chapter 2 of Tourism Australia’s campaign aims to charm U.S. travelers with new stories, faces and destinations.
Campaign Asia

Asia-Pacific Power List 2023: Susan Coghill, Tourism Australia

Susan Coghill is in charge of leading Tourism Australia's worldwide marketing strategy and making sure that the country's tourism marketing initiatives continue to stand out in the competitive ...