In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...
Chris Allison, Vice President, The Americas and New Zealand, explains how Chapter 2 of Tourism Australia’s campaign aims to ...
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Tourism Australia nabs Robert Irwin, Nigella Lawson for new international marketing campaign
Australia's tourism bosses have hired wildlife ambassador Robert Irwin and British celebrity chef Nigella Lawson to front a new multi-million-dollar campaign aimed at luring international travellers ...
Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...
Tourism Australia this month hosted Australia Marketplace, an event for the North American travel trade to meet with destinations and suppliers from Down Under. During the event, news editor Johanna ...
Do you remember back in 2009 when Tourism Australia was advertising for the 'Best Job in the World', to become Caretaker of the Great Barrier Reef? They are running the campaign again, but for six ...
Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift Australian tourism officials aren't shy about stating their lofty ambitions ...
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