CEO Tim Cook delivered some tough news for consumers this week. He announced that price hikes on Apple products are coming, ...

Keep your head above water, if you can.

Apple effectively confirmed that the memory shortage doesn't appear to be ending anytime soon.

The CEO tells the Journal in an exclusive interview that soaring costs make price increases “unavoidable.” ...

Apple CEO Tim Cook has confirmed that price increases across the company's lineup are "unavoidable," driven by a global ...

Apple's Tim Cook Says Price Increases Are 'Unavoidable' ...

As companies continue to push artificial intelligence and build data centers, the price of hardware continues to rise. This ...

Apple is preparing for a major leadership transition. On September 1, Senior Vice President of Hardware Engineering John ...

Tim Cook says Apple price increases are “unavoidable" as AI demand drives up memory chip costs, calling the supply crunch a ...

Apple CEO Tim Cook told The Wall Street Journal in an interview that his company is raising its prices. In an interview ...

After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in ...

Apple CEO Tim Cook speaks at his final Apple Worldwide Developers Conference on June 8, 2026. (Photo by Josh Edelson / AFP ...