Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 "Girl of the Year" in a new book.

The 2027 Girl of the Year has officially been revealed, and she's a good sport through every challenge that comes her way.

Fans will fall in love with Daisy as the young soccer star channels her bravery to conquer a summer full of firsts This year, American Girl celebrates 40 years of enriching the lives of young fans ...

Mattel is reissuing the classic designs of 8 characters for American Girl's 40th anniversary. But the real question isn't whether millennials will buy them for nostalgia—it's whether kids will be ...

American Girl fans, get ready to take a trip down memory lane. The beloved brand is relaunching eight of its original Historical Characters dolls in honor of its 40th anniversary this year. The ...

I’m not an overly sentimental person. I understand items have a time and a place, but when it’s time for them to hit the road, I don’t usually feel too broken up about it. So that means, there’s not a ...