Why Amazon is unbundling Prime into smaller video, music, and shopping packs

Amazon's India-specific pivot for a service long defined by its all-in-one pitch reflects evolving market dynamics, where ...
AOL

Prime Video India Charts Aggressive Growth Path With ‘Lukkha’ Debut and Theatrical Push: ‘We’re Stepping Up’ and Putting ‘Scripts Over Stars’ (EXCLUSIVE)

Prime Video India is riding high on a wave of subscriber growth and franchise success, with the streaming giant revealing that nearly 25% of its viewers in the past 12 months have been completely new ...
AOL

Amazon assembles video streaming apps to fight with Netflix and Disney in India

Amazon has launched Prime Video Channels in India, allowing its customers to subscribe to eight streaming services including Discovery+ and Mubi from one hub (Prime Video website or app), the latest ...
Forbes

‘Heads Of State’ Is Prime Video’s Fourth Most-Watched Film Ever

Forbes contributors publish independent expert analyses and insights. Sweta Kaushal writes about Bollywood and Indian films. Aug 07, 2025, 01:40am EDT Indian star Priyanka Chopra Jonas with Idris Elba ...

7 addictive crime thrillers to watch on Amazon Prime Video

Based on James Patterson’s iconic book series, this Amazon Prime Video original (which sees the release of its Season 2 on ...

Amazon Prime sees 70% of new users from tier-2, tier-3 cities as growth moves beyond metros

Amazon Prime India saw record growth in 2025, with faster deliveries, tier-2 city sign-ups, savings, and high engagement on Prime Video and Amazon Now.
Advanced Television

India: OTTplay collborates with Amazon Prime

OTTplay Premium, India’s AI-powered OTT aggregator, has partnered with Amazon Prime to offer Prime Lite benefits to its customers. Amazon Prime Lite subscriptions will be available through OTTplay in ...