"Transparency isn't a nice-to-have for this generation of consumers and their parents — it's an imperative," Daise Founder Jaimee Lupton says.

Add Yahoo as a preferred source to see more of our stories on Google. The Sephora kids have arrived. Thanks in part to the ever-growing prominence of beauty discourse on social media, a growing wave ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Some skincare deals feel like divine intervention, ...

Young Aussies are discovering Alpha Keri, a skincare range that has been around for years and is leaving their winter skin feeling hydrated.

The brand is entering Sephora with a range of 12 products that span across the skin care, hair care, fragrance and sunscreen categories. "This launch represents so much more than retail expansion," ...

Skin care shoppers are getting younger — and it’s not because of all the antiaging creams on offer. Among TikTok posts pranking her mother Kim Kardashian with fake eyebrows and sped up dancing videos ...

The Sephora kids have arrived. Thanks in part to the ever-growing prominence of beauty discourse on social media, a growing wave of tweens have found their way to the skin care aisle — and it’s safe ...