Not really. The move isn’t a shocker. Google’s Q4 deadline was increasingly unrealistic with each passing day. Two different regulatory bodies in the UK have ...

Google's cookie deprecation plans are canceled, favoring Privacy Sandbox APIs and user choice for ad tracking. Ad tech stocks react variably: Criteo surges 9%, while ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For over two decades, the third-party cookie reigned supreme in ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Sluis, senior editor at AdExchanger.

Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform that helps business-to-consumer brands grow their businesses. Third-party cookies have long been used by advertisers to ...