Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp speed, and AI-generated advertising – this time from Coke ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael Rubin-led company at the heart of the sports commerce ...

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For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's Amazon Ads. What makes this business so powerful is its ...

Sydney Sweeney’s American Eagle ad sent shockwaves through the advertising world, winning immense praise and triggering fierce backlash as well – but experts are saying that the ad represents a profound cultural shift. Industry analysts are saying that ...

One of the main promises of online advertising is targeting. Tracking browsing habits helped early digital advertisers slice up audiences and sell them to marketers. Search engines like Google let brands buy ads around specific requests and revealed clear ...