However, long before the Trionda, FIFA had much more old-fashioned designed for game balls. The first World Cups featured ...

An inside look at plans from Nike, Adidas and more.

From Guinness to Kith and Adidas, these are the brands collaborating with and launching new collections inspired by the 2026 ...

Adidas is partnering with Simon, the shopping mall and outlet center owner, to bring soccer fan experiences and programming ...

Adidas has done it again. With about a month to go before the World Cup kicks off in the United States, Mexico, and Canada, the German giant has dedicated an ad to it, and the result is simply ...

With Timothée Chalamet, Bad Bunny, Lionel Messi, Mohawk David Beckham, and many more, Adidas sets a new standard for World Cup advertising. Tell me if you’ve heard this one before: A big-budget ...

TWO WEEKS to go!  In just 14 days, the Fifa World Cup 2026 gets underway with Mexico hosting South Africa at the iconic ...

Adidas wants to make sure you don't miss the FIFA World Cup 26, so it's giving away free tickets to the tournament. Here's how you can get them ...

The high-tech soccer ball features motion sensors that can track every touch, helping make each match as fair as possible.

Scotland, Spain and Croatia will not be wearing vintage kits.

Adidas’ retro World Cup-inspired collection revives ’90s soccer style with graphic tees, track jackets, snapbacks, and ...