Add Yahoo as a preferred source to see more of our stories on Google. Adidas Originals and Prada have another collab arriving soon. After delivering a four-shoe Forum collection last week, the German ...

Add Yahoo as a preferred source to see more of our stories on Google. Adidas Originals will officially enter the metaverse with the release of its first NFT (Non-Fungible Token) collection on Friday, ...

After establishing its ambitions for the new digital frontier, adidas Originals is diving deeper into the metaverse to introduce a new chapter of its ongoing partnership with luxury collaborator, ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Almost one year after the big reveal of its Into the Metaverse strategy, Adidas Originals is back with its ...

STEPN is partnering with adidas on a collection of non fungible token (NFT) sneakers. The move-to-earn platform that gamifies wellness has teamed up with the global sports brand on a limited ...

On Friday, Adidas managed to mint all 30,000 of its NFTs in a matter of hours. The collection ⁠— dubbed “Into the Metaverse” ⁠— was the first NFT drop ever from the company, and was a collaboration ...

Adidas' first-ever NFT drop makes tens of millions of dollars--how soon until other brands jump in? Adidas recently held its Into the Metaverse NFT drop in conjunction with other popular digital ...

On June 21, Adidas announced in its Discord channel that it was putting its collaboration with FEWOCiOUS on hold. The artist was recently accused of sexual misconduct. The following article was ...