Sportswear brand adidas neo grew brand love among students in China with a dance challenge on Douyin through a tie-up with video game Just Dance. Sportswear brand adidas neo grew brand love among ...

Following the buzz around its yellow debut, adidas Originals and global superstar Bad Bunny unveil two new colorways of the Ballerina silhouette: Core Black and Off White. Launching April 12, the ...

It marks the first release for the Ballerina in more than a year.

It has always been a perfect match made on the dance floor. The cultural boundary between dance and fashion is a permeable one: From Lanvin’s promotional video with French choreographer Benjamin ...

Benito is back—and he’s bringing ballet, salsa, and Taekwondo to the sneaker game. On March 29, Adidas Originals and Bad Bunny are launching the new Bad Bunny Ballerina. This sleek new silhouette ...

‘The Last Dance’ has delivered on insight into the Chicago Bulls’ locker room and front office during their rise with Michael Jordan. The latest release of episodes dished details about how Jordan ...

Virtue Australia – the in-house ad agency of youth magazine Vice – has created an online dance game to mark client Adidas Originals’ 60th anniversary. The House Party Originals game is a twist on a ...

Kero Kero Bonito have released a fun new single titled "The Sneaker Dance", which is the theme song for Kerwin Frost's new Adidas range. "The Sneaker Dance" is Kero Kero Bonito's first outing since ...