Spotify is announcing the launch of its own dedicated analytics platform, which will allow advertisers to measure the performance of their audio ads on the application. Spotify Ad Analytics launches ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Vado has developed a nuanced view that campaign performance reflects an interplay of data quality, human strategy, and ...

Google plans to discontinue four rules-based attribution models in Google Ads and Google Analytics, relying more on other models supported by artificial intelligence (AI). The change, effective ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...

Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and ...

The biggest shake-ups to online advertising can come when outsiders get a glimpse of how web monetization works, are revolted and force change as a public service. For example, in 2011, Max Schrems ...