Ace Metrix applies a natural language processing algorithm to the hundreds of qualitative verbatim responses collected for each ad, deriving a score that indicates positive, negative or neutral ...
A spot for Kraft Foods’ new Cool Whip Frosting pulled the highest Ace Score (680) of all ads tracked by Ace Metrix in the first quarter, including the highest-scoring Super Bowl ads. Only two Super ...
Ace Hardware advertisers can now manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major ...
Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place” theme song. While the melody’s lyrics typically say “Ace is the place with the helpful hardware ...
LOS ANGELES--(BUSINESS WIRE)--Ace Metrix, the leader in measuring the impact of video advertising, today released lists of the ads that U.S. consumers found most heartwarming, inspirational, humorous, ...
Delivers on Promise to Provide the Advertising Industry’s Most Comprehensive, Comparable TV Ad Analytics Database MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Ace Metrix®, the new standard in analytics ...
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