Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

We may earn commission from links on this page, but we only recommend products we back. Why Trust Us? "Good evening, this is Maria again with you. This video is going to be dedicated to your ...

When 22-year-old college student Abby Webster watches ASMR to fall asleep, she takes special precautions. "I have a roommate, and I angle my laptop away because I'm like, 'I don't want anyone to see ...

A year before COVID-19 spawned a wave of at-home cooking, seasonings and spices marketer McCormick dipped a spatula into the ASMR video bowl as part of its test-and-learn marketing strategy. For the ...