Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

WhatsApp is working on a new set of filters and call effects using AR. A low-light and new touch-up mode should offer extra flexibility. Lists will let you organize contacts and groups for quick ...

Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D masks and ...

A new WhatsApp Android beta update is rolling out for some beta testers, which introduced AR call effects and editing tools that enhance the overall video calling experience on the app. WhatsApp was ...

The latest WhatsApp beta for iOS reveals that the messaging platform is testing a new feature that allows users to add effects and filters to their video calls. The latest WhatsApp beta for iOS ...

It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. is a senior science ...

Awe and concern after 2026 SXSW AR demo met developers and city planners alike. The event put a GPS-linked AR overlay from ...