However, despite the cryptic inspiration behind its videos, 5-Minute Crafts is clearly onto something. With nearly 59 million subscribers, the page is the third most popular on YouTube.

I found out that 5-Minute Crafts came from a 2016 Russian company called AdMe, which focused on digital advertising and content distribution. Later that same year, it developed into TheSoul, which ...

In this video, I’ll be testing viral beauty hacks from 5 Minute Crafts to see if they actually work or if they’re just 5 minute mistakes.