On YouTube’s conservative airwaves, podcast hosts tout products that let people buy into the MAGA crowd: Republican Red Winery vintages for toasting the “silent majority;” Black Rifle Coffee for ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

It’s a good day when an agency increases its annual ad spend forecast. This week, WPP Media published its 2025 global end-of-year forecast, which predicts 8.8% growth over the past year (excluding US ...

This article is part of Ad Watch, a series examining claims made in political ads. In the column, reporter Lindsay Weber researches the claims, puts them into context and reaches a “verdict” on the ...

It’s always tricky to understand the full context of quotes and sound bites used in political advertisements. But with the onslaught of artificial intelligence — when campaigns can make opponents ...

A brief conversation with a trained chatbot proved roughly four times as persuasive as a traditional political ad on television, one of the studies found. By Steven Lee Myers and Teddy Rosenbluth ...