Airbnb is aiming to be a full-service travel platform with new features, offerings and a redesign of its app. That includes a new “Airbnb Services” section where users can book chefs, masseuses, personal trainers and other types of service professionals to come to their Airbnb.

Airbnb says users will now be able to book luxury services like personal trainers, massages and chefs on its redesigned app as it continues to expand beyond its core short-term rentals business. "People choose hotels for their services.