In a little over a year, Sony Honda Mobility expects to launch the Afeela 1, a battery-electric sedan that’s been very visibly half a decade in the making. When I ask CEO Yasuhide Mizuno about the challenges the joint venture has faced in its brief history,

Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.

The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

Sony Honda Mobility's ultra-high-tech Afeela 1 electric vehicle comes with a $90,000 price tag, which limits its market, and U.S dealers are disappointed in its direct-to-consumer sales model.

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.

Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.

Sony revealed at CES 2025 its Afeela A1 electric vehicle is now open for reservations and starts at a price of $89,900. Francis Maguire reports. With Canada's Trudeau resigning, what happens next?

The Afeela 1, the first electric car from Sony in partnership with Honda, will be launched in 2027. Starting at $89,900, the entry-level model, called Origin, will feature 19-inch wheels and only one available color: Core Black.